What Problem Does Your Boutique Solve?

Hey Girl.. . let me ask you something. . .

What problem does your boutique solve?

I often get asked by my babes - why is it important to narrow down their niche?

Why can’t they JUST sell fashion clothing for moms without having to narrow it down further?

So I thought I’ll share my two cents with you.

Fashion is a very saturated market. There are heaps of boutiques selling clothing & competing not just with one another but also with big brands like Amazon, Walmart & more.

And if you truly want to be successful & stand out of the crowd
you’ve got to —

• First — FIND A PROBLEM

• Second — SOLVE THE PROBLEM WITH YOUR PRODUCTS

Which means selling fashion or clothing isn’t enough. You need to find a narrow niche.

Here’s an example -

Problem — Uncomfortable wearing a bikini on the beach. Women being conscious on the beach or feeling uncomfortable in a bikini & want more modest apparel when hanging out in summers.

Solution — Long sleeve kimonos or kaftans for women that love to spend summers on the beach & feel stylish without showing off skin or their bikini.

If you are solving THIS problem, you have an edge over other brands that focus only on Swimwear & Beachwear & don’t have a narrow niche.

This further helps you —

👉🏻 Find suppliers that ONLY carry products that you are looking for.

👉🏻 You won’t get confused about what you have to purchase.

👉🏻 Your marketing & Ads are more effective & targeted which means less trial & error.

I’m curious to know — What Problem Does Your Boutique Solve?

Click here to watch the complete training.

PS - Need help with your Online Boutique? Check out the Boutique Business Bundle here!