6 Email Opt In Ideas For Online Boutique Owners
We all know what email marketing. However, for those new to the concept, it’s a means of expanding your business via emails.
Having an email list adds tons of value to your business in several ways.
It allows direct contact with people who have either already spent money on your business, are interested in your product or are very passionate about your industry or niche.
It’s also an important element when building your Online Boutique because it helps you to retain customers by sharing stuff like a new addition to the boutique, sales, behind the scenes, valuable content etc. Moreover, it allows you to communicate directly with your customers.
Here’s a few fun facts if you’re on the fence:
72% of people would rather receive promotional material via email than social media. (Direct Marketing Association)
38% of people say receiving special offers is the top reason they subscribe to an email list. (Direct Marketing Association)
Email is 40 times more effective at acquiring new customers than Facebook or Twitter (McKinsey).
72% people prefer to receive promotional content through email, compared to 17% who prefer social media (MarketingSherpa).
Email marketing drives more conversions than any other marketing channel, including search and social (Monetate).
A message is 5x more likely to be seen in email than via Facebook (Radicati).
4.24% of visitors from email marketing buy something, compared to less than 1% from social media and 2.49% from search (Monetate).
Not a number’s guy? Here’s some more fun facts as to WHY you need email —
+ It helps you build a personal relationship with your tribe.
+ You are sure to deliver content to your audience vs. hope for them to see it on social media as & when you post.
+ Helps you get more traffic to your website (because your tribe is interested in more content.. isn’t that why they subscribed.. duh!)
+ You are not bound by platform style, number of characters in a post or the mandatory adding an image to go with your text
+ You have full control over your content
+ You are communicating directly with your tribe
+ Regardless of what folder your content lands in (wrt Gmail) when they check email on their mobile, all emails appear in one inbox.
+ And most importantly — it can’t just “disappear” or become not so popular (unlike social media)
Which is great and all, but how are you supposed to “grow your list” aka get people to sign up & read your email?
It’s called - email opt ins where you provide your tribe or subscriber with a “free gift” in return of their email address.
Here are 6 Email Opt In Ideas For Online Boutique Owners to help you get started —
+ Coupon Code/ Discounts / First Time Shopping Code
+ Gift With Purchase
+ How To Guide
+ Free Printable
+ VIP Access / Sneak peak
+ Free Shipping Offers